More in the news today about Realtors afraid of Zillow. The problem is not data; it's how we present real estate data to potential customers online. After all, Zillow doesn't have any data we don't give them.
Zillow does a good job at presenting public information in a friendly user interface. There are not enough individual Realtors who understand user experience and online marketing, who are ready to take on the hyper local marketing necessary to combat Zillow and their 3,200 employees in their Seattle skyscraper. Gathering local information about condos, neighborhoods, new homes, videos, photos, schools, nearby attractions and amenities, is a lot of work, but it's necessary.
I decided a while ago to take on Zillow with local information, exclusive HD video, and photography that only I can provide as a local Sarasota and Venice FL Realtor. Visit my websites for a true picture of our real estate that only a local Realtor can provide.
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